Cruise lines are starting to use virtual reality headsets to snag potential customers who have never cruised and don’t know what they’re missing.

The latest bid comes from Carnival Corp., which has created its own virtual reality content to show in a demo at AT&T stores in many states.


Carnival and AT&T have also lassoed Samsung into the partnership. The virtual content is optimized for Its Galaxy S6, S6 edge, S6 edge+ and Note5 phones and uses its Gear VR headsets.

Store visitors can walk up to the Gear VR demo, put on the headset and be surrounded by the sights and sounds of a warm and sunny cruise vacation, Carnival said. They will see scenes from Holland America Line, Princess Cruises and Carnival Cruise Line as well as beach and excursion offerings in Spain, Mexico and other destinations.

The demonstrations are available at 133 AT&T stores in 37 states.

There is also a free cruise sweepstakes and buyers of Samsung phones can get spending credits for their next cruise on a Carnival brand. The offers end March 24.

Arnold Donald, CEO of Carnival Corporation, tries out the Samsung Gear VR technology at a Carnival Corporation NYSE event. (Photo: Valerie Caviness, NYSE)

Arnold Donald, CEO of Carnival Corporation, tries out the Samsung Gear VR technology at a Carnival Corporation NYSE event. (Photo: Valerie Caviness, NYSE)

Tom Stieghorst covers cruising for Travel Weekly.

This content was issued through the press release distribution service at

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