Intel has made another acquisition to build out its virtual reality strategy and business: the chip giant has acquired a startup called VOKE, which specialises in immersive sports video experiences, and counted both Intel and the Sacramento Kings among its investors.

Financial terms of the deal are not being disclosed but Intel tells me that it is acquiring VOKE’s technology, talent and existing business, which included broadcasting NBA games in the U.S. and Kabaddi tournaments in India. Voke will become a part of a new division called Intel Sports Group, the company tells me.

The core of VOKE’s business is a product it markets as TrueVR, which is based around a special stereoscopic camera that is used to record experiences, as well as software to then deliver it to various devices. (The camera is pictured above.)

In Intel’s view, it’s the special lens and capturing system, along with the fact that the final product can be viewed on a range of devices and through different channels (Internet, broadcast, etc) that is what attracted Intel. “VOKE’s technology lets fans be where the action is without ever leaving their living rooms,” said James Carwana, GM of the Intel Sports Group, in a statement. Notably, the VR experiences can be delivered live, which opens up an interesting market for how VR could be used in a number of real-time, mass market use cases.

Above: Voke will shoot New York Fashion Week in VR. Image Credit: Voke

Above: Voke will shoot New York Fashion Week in VR.
Image Credit: Voke

Sports, with its focus on action and close-up visuals, is an obvious end point for VR technology, and Intel has been positioning itself as a large player in the latter market as it looks to find a place in newer, emerging areas to offset declines in its legacy business. So it’s no surprise to know that Intel has been wedging itself into a number of sports-related activities in recent times. They have included the X-Games in Aspen and the NBA All-Star Weekend.

The new Intel Sports division will also include its freeD technology team, which joined Intel when the company acquired Replay Technologies earlier this year. “We’re making great progress bringing innovative technology and amazing experiences to the world of sports, but there’s more to come,” Carwana notes.

Voke, which was founded back in 2004, had only disclosed $12.5 million in funding, with other investors in addition to Intel and the Kings including A&E Television Networks LLC, Nautilus Ventures, F50 and the Cowles Company.

Other recent Intel acquisitions in the VR space have included computer vision specialists Itseez and Movidius. The company has acquired some 83 companies to date.

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