In an interview with The Independent newspaper, the Apple Inc CEO Tim Cook said that unlike the Virtual Reality (VR) the Augmented Reality enables the users being in the world than in the VR’s closed world. He further added that AR has a great potential to become as wide as the omnipresent smartphone to help people out in routine tasks. It is expected that the technology will improve what happening currently. However, when asked about the company’s plans to deal with AR, he didn’t utter a word.
“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said. “I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology.” It is, however, not the first time for Cook to favour AR.
The tech news website The Verge quoted the Cook’s last year’s sayings as VR “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far.”
Besides, the Cupertino Giant’s CEO also addressed the recent problem of Fake News getting trending these days. He said that the fake news is “killing people’s minds” and the tech saviours have to create tools to deal with the issue, without impinging on freedom of speech. Cook also asked Government to commence campaigns to crack down on fake news.