Developed by Polish studio CD Projekt RED, 2015’s Witcher three: Wild Hunt is definitely one of many best regarded games to launch in current reminiscence. Studio co-founder Marcin Iwinski says the studio is watching VR rigorously, however he’s nonetheless ready to see what compelling made-for VR content material appears like.

Speaking to Glixel in a recent interview, Marcin Iwinski spoke briefly concerning the studio’s curiosity in VR, specializing in CD Projekt RED’s story-driven method to sport development.


“We are observing [VR] with interest. We are telling stories. If VR can help us, we’ll definitely consider it,” he stated.

marcin iwinski
CD Projekt RED co-founder Marcin Iwinski

It doesn’t sound like VR is out of the query for the studio, but in addition doesn’t sound prefer it’s being actively pursued. What would possibly change Iwinski’s thoughts?

“Right now, I’m personally looking for something really substantial as an experience [in virtual reality].”

He hones in on, maybe unconsciously, considered one of VR’s present challenges: the shortage of a killer app; an experience that justifies the acquisition of the hardware.

“Why did I pre-order the Swap? Not as a result of I would like the Swap. As a result of I would like Zelda.”

An apt analogy for the current state of VR, the place costly startup prices imply killer app can’t simply be nice, it needs to be distinctive.

I consider the ‘killer app’ might be understood as an financial operate. The worth of a killer app should exceed the associated fee to play it—it should justify the value of the hardware, simply as Iwinski intuited. If he desires to play the most recent Zelda, he has to buy the Nintendo Swap for $300. Now, for Iwinski, that’s worth the value of admission. However what if the Swap price $800 as a substitute? Now it’s a unique worth evaluation, one which may not agree together with his pockets.

That is how many individuals view purchases in relation to shopping for into a brand new platform. 10 respectable games that every present $30 worth of worth to a participant, don’t ‘add up’ to the need to purchase the Swap. However one glorious experience can.

VR immediately is in the identical boat. Sure, there’s early adopters (like me, and doubtless you) who say ‘I want VR in general, so I’m going to go get a headset’. However the mainstream is like Iwinski: they aren’t occupied with a headset for the promise of ‘a handful of good games’. They’re occupied with a superb experience—a single tangible experience—which simply occurs to require a VR headset. There must be a single, compelling piece of content material to put in the need of the headset, not the opposite manner round. Identical to Iwinski and the Nintendo Swap.

The dearer the upfront price, the higher the burden on the killer app. Superhot (2016), as an example, is a superb VR sport. However is it alone worth the $600 minimal buy-in for an Oculus Rift + Contact? For some perhaps, for many, not. However what if the buy-in was simply $100? For a lot of extra individuals, the reply would change from no to yes.

So then, there’s two methods to get nearer to a killer app: higher content material, or cheaper buy-in. The vital level the place an app goes from simply an app to a killer app is when the worth supplied by the app and the price of the hardware intersect.

Will Iwinski and CD Projekt RED be the studio to dream up VR’s killer app? We will actually hope. Within the meantime, as the price of VR hardware decreases, it turns into simpler and simpler to attain killer app standing.

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As you would possibly be capable to inform, I’ve spent a whole lot of time desirous about the idea of the ‘killer app’ and the way it applies to VR. Focused on listening to what main corporations within the trade assume? Try our article collection on the subject:

‘On the Hunt for VR’s Killer App’ Sequence:

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