FUTURE LIGHTHOUSE’S BEEFEATERXO VIRTUAL REALITY CAMPAIGN NOMINATED FOR A TRIBECA X AWARD
“BeefeaterXO is the First VR Branded Experience Ever Nominated for a Tribeca X Award”
Future Lighthouse’s content material is disrupting the promoting and advertising business by way of cutting-edge virtual reality storytelling. The studio’s BeefeaterXO VR branded marketing campaign, for consumer Pernod Ricard, is the primary VR experience ever nominated for the celebrated Tribeca X Award. The Tribeca X Award acknowledges the best in branded storytelling on the intersection of promoting and leisure.
“Branded content is like the golden pot at the end of the rainbow: nobody knows if it truly exists, l but it sounds so beautiful. BeefeaterXO is one of those moments in history when a brand decides to set a new standard and change how things are done,” mentioned Nicolas Alcala, CEO and director of creativity at Future Lighthouse. “It’s engagement and creativity taken to the next level, creating a new story world for the brand along with top level artists. This is exactly the kind of challenge we love at Future Lighthouse.”
The Tribeca Movie Pageant has joined forces with The Atlantic to acknowledge the best in branded storytelling work. The award launched in 2016 to honor essentially the most dynamic and genuine story-driven work from artist-brand collaborations. In its second yr, the competitors highlights scripted and documentary work for movie, TV, digital, social, and VR, in each function and quick size, that had been funded with the assist of a model working with artists or filmmakers. Future Lighthouse’s content material is considered one of only ten entries to obtain this coveted nomination and the only VR piece ever nominated. The Tribeca X Award winner is announced in late April.
The BeefeaterXO transmedia marketing campaign was launched in January and spanned 10-weeks. It took 5 days to shoot, greater than 50 actors and 60 technical & artistic workers and four,000 hours of post-production to deliver this immersive journey to life. It has garnered spectacular metrics and is shortly turning into a go-to case research for branded VR content material advertising.
A number of the newest metrics for the marketing campaign are:
Greater than 20 million views so far
Greater than 75,000 interactions
“BeefeaterXO is an integrated transmedia campaign designed to engage with people’s heart. We wanted to transcend the common storytelling and create a real experience, and we knew Future Lighthouse was the visionary VR studio that could take us there,” mentioned Raquel Alonso Movilla, senior model supervisor of Beefeater. “We are honored that BeefeaterXO was nominated as the first and only VR Branded Experience at Tribeca this year and how this campaign is helping brand and marketing professionals understand the power for VR in brand building.”
BeefeaterXO takes viewers on an immersive journey contained in the thoughts of culinary genius, Dabiz Muñoz, the youngest chef to attain three Michelin stars. The 6-minute interactive experience permits viewers to visit Muñoz’s legendary interpretation of the cities of Mumbai, Venice, Bangkok, and London, all of the whereas surrounded by enchanting sirens, preventing Cyclopes and fantastical creatures impressed by Ulysses’ Odyssey. An essential portion of Beefeater’s Q1 on-line spend went into creating, launching and implementing this bold initiative. Each the model and Future Lighthouse are excited to see how the marketing campaign is garnering recognition throughout the advertising and promoting industries.
About Future Lighthouse
Future Lighthouse is without doubt one of the main virtual reality studios working on the crossroads of storytelling and know-how. With places of work in Los Angeles and Madrid, we specialise in VR narrative and fiction.
Our studio develops new experiences for manufacturers and networks, innovating in each kind and content material. We’ve labored with Sony Leisure, Digital Area, RTVE, Fly Emirates, and Pernod Ricard. We additionally produce authentic content material like our movies Tomorrow, Ray, and Melita which have been chosen by movie festivals comparable to Raindance, Oxford Worldwide Movie Pageant, the Cleveland Worldwide Movie Pageant and Filmteractive. Our movies/experiences have additionally been screened at SXSW, Raindance (China & London), and Sónar (Barcelona).