It’s official: the longer term is now. The world’s first ever holographic dressing room launched at London Trend Week earlier this yr because of a collaboration with designer Sabinna Rachimova, Pictofit, The Trend Innovation Company, and Trend Scout.

The Russian-born, Austrian-raised Sabinna has at all times executed issues her personal manner; she is understood for her distinctive “buy now, see now” enterprise mannequin through the exhibiting of her runway collections. She produces sufficient of the clothes upfront in order that if shoppers at her exhibits like what they see, they’ll go away the present with the piece of their fingers. The combined reality dressing room she dropped at London Trend Week was simply one other manner for the designer to boost the patron experience.

“As a brand that always questions existing patterns it is a big honor to partner with FIA for the world’s first augmented reality shopping experience. It is important to show the opportunities of fashion and tech collaborations. It is not only revolutionary, but it improves the overall fashion experience for my customers. It is not about throwing away existing patterns, it is about taking approved methods, adding something absolutely innovative and new, mixing it all together and creating something unique that respects the past, but is excited about the future,” mentioned the designer.

On the present, visitors had the chance to combine and match items from Sabinna’s season zero04 Assortment with the swipe of a finger on a holographic mannequin. Each particular person piece was captured by calibrated mild sources and 64 high decision DSLR cameras, and users have been capable of swipe by items utilizing the HoloLens.

If that wasn’t cool sufficient, visitors have been additionally capable of enter a “virtual fitting room” by which they may see how the garments would look on a virtual model of themselves. The garments tailored to the size and form of the user’s physique so they may see what the piece would really appear to be on in actual life.

Pictofit CEO, Stefan Hauswiesner, believes that AR can have a huge impact on how folks use vogue sooner or later. “Augmented reality has the power to change how we interact with fashion. From the outfit decision in the morning to buying clothes online, we want to see how we are going to look. We want to be inspired, try different combinations and ask our friends what they think.”

Behind the scenes footage of the style ahead collaboration will be seen beneath.


Whereas the prospect to be part of the world’s first ever holographic dressing room has handed, Sabinna has much more up her sleeve. You possibly can keep an eye on her upcoming collaborations in addition to her gorgeous assortment of knit items on the modern designer’s web site.

Picture Credit score: Sabinna

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