Ever wondered what it’s like to be in the Anfield change rooms listening to Liverpool manager Jürgen Klopp rouse up the lads?
Standard Chartered’s ‘Inside Anfield’ campaign, by Octagon’s APAC team, allows you to do just that with a unique VR perspective into England’s greatest football club.
The digital video, which utilises 360 degree storytelling, has won Campaign of the Year at the prestigious BT Sports Industry Awards and Octagon was shortlisted for Agency of the Year.
Liverpool FC legend John Barnes takes fans on a back room tour of the famous ground, which also features a cameo by Robbie Fowler and a look inside the home change rooms, where Klopp delivers a ‘live’ team talk.
The video then follows the team down the tunnel as the players make their way onto the field welcomed by a stirring Anfield rendition of ‘You’ll Never Walk Alone’.
The campaign breaks new ground by providing a rare insight into what goes on in the change rooms, which is very unusual in British football culture and the way the sport is covered.
“Our team started with the insight that 99% of Standard Chartered’s audience would never visit their team’s home ground. So, we brought Anfield to the fans,” Octagon’s APAC managing director Ben Hartman says.
“The Inside Anfield campaign is a perfect example of a how brands can integrate technology and content into their marketing campaigns in order to deliver a consumer experience that earns attention.”
The Singapore-based agency beat global sports marketing powerhouse brands Carlsberg, McDonald’s, Samsung and Fox Sports to win the award.
It’s a must watch for the millions of international LFC fans who may struggle to get to Anfield’s hallowed grounds.