The makers of the “Rick and Morty Simulator: Virtual Rick-Ality” game is now part of Google. Owlchemy Labs has just been acquired by the multinational tech company and is now expected to develop more virtual reality experiences under the Google umbrella.
Owlchemy Labs, which is also behind the popular “Job Simulator” VR game, posted a blog to announce the deal. Alex Schwartz, co-founder of the Austin-based company, stressed that the acquisition is its next step in its goal of pushing virtual reality “forward as a whole”. Schwartz also mentioned that Google shares Owlchemy’s vision of building “killer content for everyone” to further the technology. He also said that both companies will be working together to “solve tough problems together” as they push through with their goal of advancing the industry.
The details of the deal, particularly the amount paid to purchase the VR startup, were not disclosed. As Polygon noted, however, the employees of the startup, all 23 of them, will be absorbed by Google. Despite the acquisition, Owlchemy Labs will not be making VR content only for Google particularly its Daydream View VR platform. In other words, the Virtual Rick-Ality makers will make VR experiences for Google and other game platforms.
CNET noted that Google’s parent company, Alphabet, is bent on treading the VR path by investing a huge amount on the technology. The Owlchemy Labs acquisition is just another step as Google gears toward the development of games, apps, 360-degree videos, and even the licensing of sports leagues.
“Rick and Morty” is currently one of the most popular animated series on TV and Owlchemy Labs, with the blessing of Adult Swim, had the brilliant idea of creating VR content based on the show. The new Google acquisition is also behind mobile games such as “Snuggle Truck” and “Jack Lumber”. The startup hit it big with “Job Simulator”, the launch title for the HTC Vive, PlayStation VR, and the Oculus Rift.