The favored trend retailer debuts a VR waterslide exhibit at flagship retailer in London.
In the case of recognizing the branding and promotional prospects virtual reality can present, British multinational retailer Topshop is not any novice. The notorious retailer chain has a historical past with the know-how, having experimented with a ‘virtual catwalk’ again in 2014, streaming a 360-degree broadcast of the AW London Style Week present reside to consumers at its Oxford Road retailer.
Now it seems to be like that little style of VR was sufficient to get them hooked. Topshop is as soon as once more utilizing immersive know-how to advertise their model and its newest choices with a virtual water slide by the shop.
Going down Could 25th to June 4th free of charge at Topshop’s flagship retailer on Oxford Road in London, SPLASH! is an adrenaline-fueled VR experience the place riders waterslide by an correct 3D rendition of the true Oxford Road into the precise retailer. You’ll weave by buildings, fly quickly by the air at white-knuckle speeds and apparently experience some Topshop-themed goodies alongside the way in which.
Fortunate guests are in for greater than only a ‘virtual’ trip nevertheless, seeing because the experience begins earlier than the headset even goes on. Earlier than contributors are capable of place on the Oculus Rift headset, they’ll must climb the steps of the shop’s personal miniature water slide and select their style of inflatable raft to take a seat on. Riders may even be capable to share their journey with an unique Topshop Snapchat Lens accessible throughout the neighborhood of the O.G. retailer. I imply, in case you’re going to make a waterslide simulator you may as properly go all out.
Sheena Sauvaire, world advertising and marketing and communications director at Topshop, spoke extra in regards to the distinctive event: “Topshop Oxford Street has one of the most prominent store fronts in the world and we are excited to offer our consumers the opportunity to be part of it with an exhilarating VR experience. As VR technology continues to advance our desire was to blend it with retail theatre to create an immersive and shareable experience for our consumers, as a fun way to celebrate the start of summer.”
The Topshop Oxford Road location is diving head-first into their summer time line with water slide themes prevalent not simply of their virtual reality exhibit, however all through the whole thing of the shop.
It’s at all times encouraging seeing main firms not only acknowledge and recognize the worth virtual and augmented reality have with reference to advertising and marketing and promotion, however take the time to totally decide to distinctive initiatives that make a real try in direction of one thing totally different. It’ll be actually cool to see how Topshop follows up on this sooner or later.