Methodology

The Lumus Survey was performed by Wakefield Analysis amongst 1,023 nationally consultant U.S. adults, ages 18 and older, between March 20 and March 27, 2017 utilizing an electronic mail invitation and an internet survey. Quotas have been set to make sure dependable and correct illustration of the U.S. grownup inhabitants 18 and older.

The margin of error for this examine is +/-Three.1 share factors on the 95 p.c confidence degree.

Most Individuals See Clear Advantages in Adopting Sensible Eyeglasses . A large majority of US shoppers see the attraction in wanting up from their handheld cellular devices and becoming a member of the augmented reality revolution—with millennials essentially the most desirous to embrace good glasses!

Augmented reality (AR) is coming into its personal immediately, lastly claiming its personal id alongside its better-known relative, virtual reality (VR). Pokémon Go, the worldwide mania that exploded in 2016, performed a large position in serving to AR seize the general public creativeness because it despatched avid gamers trying to find virtual creatures in out in the true world. AR  good eyeglasses add a layer of related information to the wearer’s atmosphere in actual time—not obscuring bodily environment, however projecting the information onto a clear virtual display screen earlier than the user’s eyes. AR’s potential to boost multi-tasking, following directions, and viewing leisure factors towards adoption in each a part of our lives, from working and studying to enjoying and socializing.       

A brand new examine performed by Wakefield Analysis on behalf of Lumus, a number one AR optics supplier, finds that Individuals are keen to hitch the augmented reality revolution. A big majority of U.S. shoppers see the attraction in letting go of their handheld cellular devices and looking out up on the world by way of AR glasses.

Amongst millennials, the examine reveals that an astonishing 83 p.c are avidly tuned into the advantages of switching from smartphones to good glasses. The guarantees of viewing leisure and multi-tasking extra successfully are much more necessary to millennials than eliminating the inconvenience of holding onto cellular devices and continually wanting down at screens.

Key Findings

The vast majority of Individuals experience points whereas utilizing a cell phone or pill.

Three out of 5 Individuals have skilled these points, the top ones being eye pressure and neck ache.

Most Individuals discover the advantages of AR glasses interesting. 

Greater than two out of three Individuals are interested in the perks of AR glasses over utilizing a cell phone or pill. The top advantages of utilizing AR glasses for Individuals aren’t needing to look down and following directions with out having to carry or discuss with a device.

Millennials experience extra points when utilizing a cell phone or pill than different generations.

Amongst millennials (outlined as adults from 18 to 36),  72 p.c have skilled points, in comparison with only 65 p.c of Gen Xers (ages 37 to 52) and 52 p.c of child boomers (ages 53 to 71).   

Millennials are additionally extra prone to discover the advantages of AR glasses interesting in comparison with different generations.

The advantages of AR glasses as a substitute of utilizing a cell phone or pill draw 83 p.c of millennials are drawn to, in comparison with 64 p.c of Gen Xers and 59 p.c of boomers. The top advantages for millennials are with the ability to view leisure in a completely new manner and multi-tasking extra simply and effectively palms free.

 

Most Individuals Expertise Points When Utilizing a Cell Telephone or a Pill 

60 p.c of Individuals have skilled points when utilizing a cell phone or a pill. The top points amongst Individuals are eye pressure, neck ache, and disconnection from household or pals.


 

Majority of Individuals See Advantages of AR Glasses

Greater than 2 in Three p.c (68 p.c) Individuals discover the advantages of AR glasses interesting as a substitute of utilizing a cell phone or pill. The top advantages for Individuals aren’t needing to look down and following directions with out having to carry or discuss with a device.

Extra Millennials Expertise Points When Utilizing a Cell Telephone or a Pill

Practically three out of 4 millennials (72 p.c) have skilled points when utilizing a cell phone or a pill in comparison with only 65 p.c of Gen Xers and 52 p.c of boomers.

Millennials Discover Advantages of AR Glasses Extra Interesting

Greater than 4 in 5 Millennials (83 p.c) discover the advantages of AR glasses interesting as a substitute of utilizing a cell phone or pill, in comparison with only 64 p.c of Gen Xers and 59 p.c of boomers. And almost half of millennials (49 p.c) discover viewing leisure in a completely new manner an interesting good thing about sporting AR glasses.

Findings at a Look

About Wakefield Analysis

Wakefield Analysis is an impartial, non-partisan market analysis agency that leads research throughout numerous industries and verticals in 66 countries on behalf of the world’s most acknowledged manufacturers and companies, together with 40 of the Fortune 100. Wakefield has developed its personal methodologies, encompassing quantitative, qualitative, and hybrid market analysis. Its insights are featured repeatedly on top-tier media channels worldwide. Extra info at www.wakefieldresearch.com.

About Lumus

This Wakefield Analysis examine was ready for Lumus, which develops and produces clear AR shows that fuse digital and bodily worlds like by no means earlier than. Its optics are the core foundational know-how on which main augmented reality (AR) and good eyewear producers base their merchandise. The corporate’s patented optical know-how allows true see-through efficiency and a large subject of view in a smooth and compact design. Extra info at www.lumusvision.com.

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