Nielsen Releases New Information on VR/AR Enchantment with Players
Nielsen, one of many largest analysis corporations on the earth, launched new knowledge right this moment disclosing the rising enchantment of virtual reality (VR) and augmented reality (AR) experiences and devices with avid gamers with their newest news post. Some key factoids included as a part of right this moment’s submit embody:
- Total consciousness of main VR devices with basic customers and avid gamers
- VR/AR buy intent between customers and online game gamers
- Demographics on these intending to buy a VR/AR device
Nielsen’s recreation consultants, Nicole Pike and Michael Flamberg, are additionally available for interviews forward of E3 if you’re keen on discussing the submit in higher detail, together with different info from Nielsen’s U.S. Video games 360 2017 report (which you will discover here for reference).
Here’s a hyperlink to right this moment’s VR/AR submit as nicely: http://www.nielsen.com/us/en/insights/news/2017/virtual-reality-has-real-appeal-among-us-gamers.html