Citi, Reside Nation & NextVR Unveil Slate of LIVE Digital Reality 360 Live performances
Performances by Think about Dragons, Third Eye Blind, Girl Antebellum and Prince Royce
Immersive Music and Behind-The-Scenes VR Experiences Through “Backstage with Citi”
Citi, Reside Nation, and NextVR unveiled right this moment that Think about Dragons, Girl Antebellum, Third Eye Blind and Prince Royce will every broadcast one in every of their upcoming live shows, for the primary time, in virtual reality. By way of cutting-edge know-how, followers might be transported into an unprecedented live performance experience, offering up-close-and-personal entry to a number of the summer time’s hottest exhibits.
As well as, followers can have uncommon entry to behind-the-scenes footage, in virtual reality, by way of the “Backstage with Citi” collection. From being a fly on the wall because the artists get amped-up for his or her efficiency to strolling facet by facet with them as they take the stage, this might be an exhilarating journey that followers couldn’t in any other case entry.
Slash & Pals had been among the many first artists to be showcased within the “Backstage with Citi” virtual reality collection. Along with performing dwell, in VR, on the LA Zoo, followers had been additionally invited to take a virtual journey with Slash as he explored the zoo, interacted with the reptiles and shared his love for animal conservation.
The one-of-a-kind dwell live performance collection will kick off on June 15th when multi-platinum, GRAMMY Award-winning rock band Think about Dragons carry out an unique present on the Belasco Theatre in Los Angeles. The extra schedule of live shows to broadcast dwell in NextVR might be:
- June 15: Think about Dragons, Belasco Theater, Los Angeles, CA
- June 21: Third Eye Blind, Blue Hills Financial institution Pavilion in Boston, MA
- June 24: Girl Antebellum, Jiffy Lube Reside in Bristow, VA
- July 2: Prince Royce, Music Park in Dallas, TX
The dwell NextVR content material might be available on a Samsung Gear VR headset or Google Daydream, together with a compatible smartphone, by downloading the NextVR app from the Oculus retailer for GearVR or the Google Play retailer for Daydream. Parts of “Backstage with Citi” may also be made available on demand – in virtual reality and 2D – on Citi channels. Followers can go to http://www.nextvr.com/LiveNation to get the newest info on the live performance collection schedule.
“With our friends at Live Nation and NextVR, we are thrilled to keep pushing the boundaries of the very meaning of access beyond attendance with VR technology,” mentioned Jennifer Breithaupt, International Client Chief Advertising and marketing Officer, Citi. “Without a doubt, we are taking the concert experience to the next level.”
“At NextVR, we use our ground-breaking technology to transport fans into the front row of live events,” mentioned David Cole, CEO at NextVR. “We’re excited to offer music fans a series of live concerts in virtual reality, and provide exclusive backstage access to incredible artists. Together with Live Nation and Citi, we are reimagining the live performance experience.”
“Live Nation continues to deliver fans unparalleled access to amplify their live music experience,” mentioned Kevin Chernett, Government Vice President, International Partnerships and Content material Distribution, Reside Nation. “VR has the ability to deepen the fans relationship with the artist while providing access to fans around the world to experience the energy of live when they can’t physically be there.”
Reside Nation and NextVR entered an settlement final 12 months to broadcast dozens of live shows annually in VR. Up to now, they’ve broadcasted dwell performances by Killswitch Interact, Thievery Company, Galactic, Robert Randolph & The Household Band, The Black Angels, and Slash & Pals. Now, with Citi, the businesses are poised to grow to be leaders in dwell virtual reality live shows – remodeling the way in which followers work together with artists and iconic venues, making entry to dwell music events simpler to realize.
NextVR is the world’s main virtual reality platform for delivering dwell sports activities and music in virtual reality to followers globally. Launched in 2009, the corporate has a number of patented applied sciences that ship an unparalleled virtual reality experience, offering followers extraordinary entry and profound immersion. NextVR has world-class partnerships with leaders in sports activities and leisure together with the NFL, NBA, FOX Sports activities, Reside Nation, and the Worldwide Champions Cup. NextVR was based by business leaders with a long time of experience in 3D stereoscopic imaging, compression know-how and VR broadcasting. For extra info, visit nextvr.com.
Citi [NYSE:C], the main international financial institution, has roughly 200 million buyer accounts and does enterprise in additional than 160 countries and jurisdictions. Citi supplies customers, firms, governments and establishments with a broad vary of economic services and products, together with client banking and credit score, company and funding banking, securities brokerage, transaction providers, and wealth management.
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About Reside Nation Leisure
Reside Nation Leisure (NYSE: LYV) is the world’s main dwell leisure firm comprised of worldwide market leaders: Ticketmaster, Reside Nation Live shows, Reside Nation Promoting & Sponsorship and Artist Nation Administration. For added info, visit www.livenationentertainment.com.