Viacom’s rising leisure expertise group, Viacom NEXT, and NYC Media Lab have created a fellowship program to “encourage the development of premier music-based virtual reality content for audiences.”

Viacom NEXT, in collaboration with NYC Media Lab, lately launched their 2017 Viacom Music + VR Fellowship, a program that can give six graduate and undergraduate college students the chance to create music-based virtual reality experiences centered on a person piece of music of their selection from Viacom’s huge library of over 25,000 tracks—in addition to particular person instrument recordings from the Viacom catalog.

Every fellow, who’s allowed to work independently or in groups of two, might be inspired to create a singular VR experience that merges the worlds of music, interactive artwork, virtual reality and storytelling, in hopes of arising with revolutionary strategies for recording artists to ship new music to their followers. In flip, followers will have the ability to experience music from their favourite artists in ways in which transcend something they’ve ever encountered.

Members within the fellowship have eight weeks between June and August to work on their VR experience. Along with the library of music Viacom has made available, every fellow can have entry to an array of media and expertise companies, together with VR-ready computer systems, HTC Vives, and different VR headsets. Throughout these eight weeks, fellows may also have a possibility to be mentored by Viacom executives and trade innovators from different cutting-edge organizations. Every fellow might be required to have weekly critique conferences on the Viacom places of work, all main as much as their last critique on the finish of August.

Viacom is working to pioneer unique VR content material that transforms fan and artist engagement in music,” stated Viacom NEXT Digital Reality Producer and co-leader of the fellowship program Mac Lotze in an announcement. “We’re excited to welcome these inventive younger skills to Viacom and proceed exploring the superb potential of this medium with them.”

Members of the fellowship program had been chosen based mostly on their numerous backgrounds, expertise and experience in artwork, expertise and design. This yr’s 2017 class of fellows embrace: Corey Bertelsen, NY Recreation Heart; Danny Dang, Parsons College of Design BFA Design & Know-how; Juan Jose Egúsquiza, NYU Interactive Telecommunications Program; Or Fleisher, NYU Interactive Telecommunications Program; Mikei Huang, Parsons College of Design BFA Design & Know-how; and Chao Jin, NYC Recreation Heart.

On the finish of this system, contributors will showcase their work to organizers together with organizations akin to MTV and Nickelodeon. Additionally in attendance might be leaders in inventive coding, sport design, and movie and music. The 2017 fellows can have extra alternatives to showcase the outcomes of their work on the finish in August at NYC Media Lab’s Annual Summit in September, and through NYC Media Lab’s Exploring Future Reality in November.

Final yr’s fellows produced 5 distinctive virtual reality experiences with two of the fellows being requested to remain on employees at Viacom NEXT to help in persevering with shaping its management within the trade. Different highlights of the 2016 class included the revolutionary music experience Withdrawal that includes Atlantic Information recording artist Max Frost, Sizzling Sugar’s The Melody of DustChocolate by award-winning animator Tyler Hurd, and Smash Party VR, a sport launched for the HTC Vive headset.

“We are thrilled to continue our work with Viacom this summer and push the boundaries of what’s possible with virtual reality storytelling,” stated Justin Hendrix, Government Director of NYC Media Lab in an announcement. “As virtual and augmented reality technologies advance, the ability to quickly produce high quality experiences will grow more important for media corporations.”

Picture Credit score: Viacom

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