Def Jam Recording Artist 2 Chainz Enters World of Digital Reality With Entice Home VR Expertise


Multi-platinum, Grammy Award®-winning, Def Jam artist 2 Chainz is coming into uncharted territory right now with Trap House, an interactive VR experience that mixes the worlds of hip-hop and virtual reality to assist develop the world of his upcoming album, Fairly Women Like Entice Music.

Entice Home tells the story of two Chainz’s life earlier than he grew to become an enormous hip-hop star.  However as an alternative of conventional storytelling, his followers can experience his story by means of a VR experience. And in case you’re not within the know, a lure home is a home owned by drug sellers to run their enterprise.

The VR experience, powered by VRTGO and constructed by VRLIVE, sends followers right into a virtual world with graphics reminiscent of Grand Theft Auto.  The VR experience itself begins with you hanging out in a lounge with buddies providing you one easy instruction, “turn up the music.” From there you start exploring your environment assembly different characters and interacting with objects as you go from room to room.  As you progress all through the VR experience, you’re rewarded with extra snippets of tracks from the upcoming album such because the observe “Realize” that includes Nicki Minaj, and the observe “Poor Fool” that includes Swae Lee.

The Entice Home VR experience is a part of a artistic multi-tiered advertising and marketing marketing campaign being utilized by Def Jam Recordings to advertise 2 Chainz’s new album Fairly Women Like Entice Music. The concept behind the marketing campaign is to present followers the possibility to have interaction with the artist behind the music. It’s about connecting the artist with the fan, one thing we wrote about earlier this week with the Viacom Music + VR Fellowship. The marketing campaign additionally contains a Spotify playlist curated by Kevin Durant, Nicki Minaj, Erykah Badu (amongst others), in addition to an attire collaboration with Hassle Andrew (aka Gucci Ghost).

Entice Home is available on the VRTGO app on the Samsung Gear VR. Don’t have a VR headset? No want to fret, 2 Chainz followers can even be capable of buy particular version “Pretty Girls Like Trap Music” VR goggles, which can even include four prompt tracks to obtain.

Fairly Women Like Entice Music, is available right now through Def Jam Data.

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