Mumm will invite partygoers to reside out Mumm’s values of Dare, Win, Have a good time in a sequence of daring challenges. Amongst them, the Mumm Daring Supply VR experience and online game – developed solely for Mumm – will allow them to compete in an exciting downhill ski race to be first to reach on the occasion. And starting subsequent yr, Snowstorm by Mumm will showcase the Maison’s iconic purple sash on the podiums and within the golf equipment of the world’s most prestigious ski resorts.

This virtual ski problem places the emphasis firmly on the game’s most daring aspect, in keeping with Mumm’s particular standing amongst Champagne homes. Mumm is the primary Champagne model to launch an interactive Digital Reality experience, combining the high-definition know-how of a VR headset with a related stability board. It’s simply a part of Snowstorm by Mumm* ‘s progressive tackle wintertime leisure

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