Immersive Media Firm Holor and 451 Media Announce Behind-the-Scenes 360-video in Promotion of Transformers: The Final Knight

As the last word summer time motion franchise returns to the large display screen, immersive media firm Holor at present announced its promotion of Transformers: The Final Knight, by means of a novel behind-the-scenes 360-video.


The immersive journey transports viewers alongside Transformers: The Final Knight director Michael Bay, solid and crew taking pictures the movie throughout Scotland and England. That includes heart-racing motion, battle and racing scenes, the piece was shot with proprietary Holor Licensed professional cameras.

The 360-video is a breakthrough from conventional behind-the-scenes protection. “Being on set with Bay every day and shooting these epic scenes was incredible,” Transformers Co-Producer Michael Kase defined.  “Now viewers can share the same visceral experience like never before. This is leaps and bounds from traditional framed video and brings excitement and real feeling of presence.”

“We are proud to present our first Transformers: The Last Knight behind-the-scenes 360-video,” mentioned Holor CEO and co-founder, Euan Macdonald. “360 and mixed reality content is a tremendous opportunity for major films to evolve and improve the behind-the-scenes and special feature viewing experience. It is the future of cinematic marketing.”

The 360-video in promotion of Transformers: The Final Knight debuts June 17 at 12:01am PDT on Fb (Transformers, Paramount Photos and Holor pages), the Samsung VR platform, the Transformers, Paramount, and Holor YouTube channels and on Holor is at the moment growing an interactive 360-video toolset and platform that integrates with current social media platforms that help 360-video. This behind-the-scenes 360-video for Transformers: The Final Knight can be available on the Holor platform in its beta launch later this yr. Transformers: The Final Knight debuts in theaters nationwide June 21.

About Holor

Based in 2015 by Academy Award nominated movie and gaming trade veterans, Holor Media is an built-in 360/Digital Reality expertise and media firm. Holor is a pacesetter in 360/VR content material creation and distribution, constructing the expertise to think about, invent and encourage the subsequent technology of interactive 360/VR. Primarily based in Los Angeles and San Francisco, Holor Media has obtained preliminary seed funding from Sky Mild Holdings, 451 Media, 500 Startups and WI Harper Group.

About 451 Media

451 Media Group is a technology-focused mental property (IP) development & leisure firm. We work with extremely achieved expertise and leading edge expertise to construct, produce and personal a portfolio of unique manufacturers, merchandisable & licensable characters, and expertise patents to use throughout all media platforms worldwide.

About Transformers: The Final Knight

The Final Knight shatters the core myths of the Transformers franchise, and redefines what it means to be a hero. People and Transformers are at struggle, Optimus Prime is gone. The important thing to saving our future lies buried within the secrets and techniques of the previous, within the hidden historical past of Transformers on Earth. Saving our world falls upon the shoulders of an unlikely alliance: Cade Yeager (Mark Wahlberg); Bumblebee; an English Lord (Anthony Hopkins); and an Oxford Professor (Laura Haddock).

There comes a second in everybody’s life once we are referred to as upon to make a distinction. In Transformers: The Final Knight, the hunted will develop into heroes. Heroes will develop into villains. Just one world will survive: theirs, or ours.

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