Technicolor is on a mission to Mars with its next project, HP Mars Home Planet.
The company is collaborating with HP, NVIDIA and several others in the immersive community to create a realistic virtual reality (VR) simulation of what life on Mars could look like, in VR. It will be available via the Technicolor Experience Centre (TEC).
The project will design a virtual colony on Mars, an ambitious undertaking that takes sci-fi fantasy and brings it closer to reality through interactive VR that lets users experience a day in the life of a Mars colonist.
“HP Mars Home Planet is an exciting project for Technicolor to be working on with HP and NVIDIA because we believe immersive media has applicability to other areas beyond entertainment,” said Logan Brown, executive producer of the TEC and US head of VR and Immersive Content at MPC Film. “It will provide opportunities to solve some of society’s greatest challenges – from planning the cities of the future to helping medical patients feel less pain to connecting families across the world. HP Mars Home Planet is a fantastic opportunity to explore how this evolving medium will shape our future.”
The exploration project unites engineers, architects, designers, artists and students from around the globe.
“We’re really still at the birth of this industry and it’s going to take all of the partners to get together and really help build it and grow it and make it into something much larger than it is now,” said Rick Champagne, WW segment manager at HP. “When you get together with a cross-disciplinary group of partners, and everybody’s looking at it from a different perspective, there’s so much knowledge you can gain from that experience.”