goodboybob Opens – Espresso Bar Meets Digital Reality in Santa Monica

Down a slim alley close to the nook of Broadway and 26th, goodboybob, a brand new espresso bar, is now open. Its not simply one other third wave espresso bar with baristas, latte artwork and avocado toast (though that’s on the menu). This particular undertaking, dropped at life by Device of North America founder Erich Joiner, represents an revolutionary thought to mix the artistic worlds of espresso and leisure to make a spot for the intersection of tradition, connection and artwork. The espresso bar was designed into the house that additionally homes Devices Digital Reality studio. The VR studio (one of many best within the nation) is seen to all company that enter and might be in energetic use throughout enterprise hours in addition to after hours. 


Dunsmuir Institute Architects and fullBRANCH led the inside and exterior design and building for goodboybob, showcasing the shared house by utilizing a “temple of material senses” together with previous manufacturing facility brick, marble mosaic, a hand-painted menu by the store’s model designer Madeleine Ignon, and previous railroad wooden trestle. In entrance of the VR theater is a non-public lounge house reserved for Device workers separated by glass panels and a blackened metal display. goodboybob welcomes company with a big stroll up L-shaped marble completed bar and contains an out of doors a number of tier design seating for patrons to take a load off and luxuriate in their conversations. Although the brand new espresso spot is housed on a artistic campus with over 20 manufacturing workplaces and 500 + workers, goodboybob is open to the general public as properly. Monday-Friday 7AM-3PM.

“I made a decision to open a espresso store to supply nice espresso and scrumptious meals to the speedy group of writers, editors, and artists within the surrounding workplaces in addition to locals who reside and work within the space. Its enjoyable to have the bar share house with our VR theater as properly. goodboybob may be the place to come back seize a espresso and stumble upon somebody youve by no means met earlier than. I hope it can create alternatives for significant in-person dialog,” shares Erich Joiner, founder, goodboybob.

Tyler Wells, a hospitality marketing consultant and occasional dynamo, was employed to assist drive and implement Joiners vision for goodboybob. Ryan Fisher (Commonwealth Espresso Roasters, Progress Espresso) will lead the bar program. The identify, goodboyboob (all one phrase decrease case) is an ode to his beloved household canine Bob. The store showcases a small assortment of Joiners favourite issues, which embrace the best coffees on this planet, native jams, Joseph Bentley backyard sheers, and a number of different curated rotating objects, all on the market. The store will even be promoting baggage of goodboybob espresso beans and uncommon small batch premium espresso in black glass cylinders. Coffees will rotate seasonally. The opening slate contains home espresso: Colombia Valentía de los Pijaos, filtered espresso choices: Kenya Nyeri Gatuyaini, Rwanda Kanzu Lot 17 and Colombia Cauca Maria Magnolia Acosta. The primary Friday will even function particular brew Guatemala Acatenango Geisha Lot 2. Transferring ahead, each Friday goodboybob will function a particular micro lot for pour over and espresso, together with Geshas, Cup of Excellence public sale tons and single selection tons from Ethiopia.

Along with a full beverage menu, which incorporates seasonal teas from Music and nitro chilly brew, goodboybob has a scrumptious meals menu, providing each breakfast and lunch objects – rotating day by day sandwiches (each meat and veggie choices) created with Gjusta bread, pastries from Sugarbloom Bakery, Noodle Jar (assume a greater model of cup of noodles), and Almond Butter and Jam Toast made with welovejam and Solstice Canyon Almond Butter.


goodboybob gives a pleasant reprieve from lengthy manufacturing hours and a brand new ritual. It’s a secret escape from the bustling metropolis streets, a artistic connection within the making, and serves the best espresso in Santa Monica.



2058 Broadway

Santa Monica, CA 90404


IG @goodboybobcoffee

Try extra VR articles!

We invite anybody to make feedback right here!

< source > worth a visit
< /source >

Related Posts

Leave a Reply