“Chief Strategy and Business Development Officer Andrew Darrow, Chief Financial Officer Jeff Ruggels and Chief Experience Officer Sarah Marsh Join World-Class Leadership Team”
THE VOID, the critically acclaimed immersive leisure firm, at present announced vital expansions to its government bench with the appointment of leisure trade veterans Andrew Darrow as Chief Technique and Enterprise Improvement Officer, Jeff Ruggels as Chief Monetary Officer, together with buyer experience and loyalty knowledgeable Sarah Marsh as Chief Expertise Officer.
“Andrew, Jeff and Sarah are each essential additions to the leadership team at THE VOID”
Darrow, Ruggels and Marsh be a part of lately appointed CEO Cliff Plumer; co-founder and Chief Visionary Officer James Jensen; co-founder and Chief Inventive Officer Curtis Hickman; Chief Product Officer Bryant Bishop; and President and Chief Working Officer Kari St. John; on the core management staff, solidifying the corporate’s place as a market chief because it focuses on enlargement and progress.
“Andrew, Jeff and Sarah are each essential additions to the leadership team at THE VOID,” stated Plumer. “All three will play major roles for THE VOID as we continue to pioneer and inspire mass-consumer adoption of immersive virtual experiences for everyone.”
Andrew Darrow is a confirmed worldwide enterprise development government and strategist for main leisure manufacturers, having most lately served as Govt Vice President at KidZania, a world chain of role-playing theme parks. Darrow developed the worldwide progress technique for the corporate and expanded it into the world’s most profitable experiential edutainment enterprise. Previous to KidZania, Darrow served as Vice President of NBC Enterprises, the place he directed and oversaw the commercialization of the community’s content material to be used in strategic ventures and shopper merchandise. He has additionally held management positions at Octagon Worldwide, Broadway Video, as an A&R government at MCA/Common Data, and as an leisure legal professional.
Darrow will lead the corporate’s efforts in growing the worldwide footprint via the opening of extra, strategic VOID Expertise Facilities™ (VECs). His distinctive background in location-based leisure will drive THE VOID’s efforts as each a vacation spot companion and as world chief in immersive hyper-reality leisure.
Stated Darrow, “THE VOID’s unique experience is unparalleled in location-based entertainment and is a key differentiator for traditional retail and leisure environments as they pivot in the race to draw, engage and retain next-generation consumers.”
Jeff Ruggels joins THE VOID with 25 years of experience as a finance skilled within the leisure trade. Most lately, he led finance operations for fast-growth know-how startups together with Alpha Animation as Senior Vice President of Finance and Operations the place he was centered on the group’s enlargement into the U.S. market. Ruggels additionally served as Vice President and Head of Finance at Jaunt, Inc. the place he oversaw all monetary operations together with the corporate’s most up-to-date capital elevate led by The Walt Disney Firm and its three way partnership within the Chinese language market with two of China’s largest media corporations, Shanghai Media Group and China Media Capital. Previous to Jaunt, he spent 14 years working at The Walt Disney Studios earlier than becoming a member of Lucasfilm as Vice President of Finance & Operations. Throughout his time with Lucasfilm he oversaw worldwide operations, distribution and animation, and helped facilitate the corporate’s acquisition by Disney in 2012.
At THE VOID, Ruggels will likely be leveraging his experience on the intersection of know-how and leisure whereas serving to develop and implement the corporate’s world progress roadmap together with strategic partnerships, as nicely overseeing all monetary parts of the enterprise.
Sarah Marsh brings in depth experience with world retail and leisure properties, main the development and supply of finish to finish buyer experience methods most lately as Vice President of Buyer Expertise & Engagement, World E-Commerce at Uniqlo, and Vice President of Buyer Loyalty and Minister of Citizenship at KidZania. She has additionally held roles with Virgin America, Discovery Communications, and Amazon.com.
In her function at THE VOID, Marsh will likely be centered on growing the end-to-end buyer experience and assembling the mandatory capabilities and expertise to provide memorable experiences that foster discovery, enthusiasm, and delight.
“From day one, THE VOID has set the bar for what truly immersive virtual entertainment should look like,” Plumer continued. “With the help of top-talent like Andrew, Jeff and Sarah, our team is better equipped than ever to continue driving forward the industry, and the vision of THE VOID, delivering consumers a world-class immersive experience.”
Just lately, THE VOID opened two new experiences that includes the award-winning Ghostbusters: Dimension set up at The Seaside in Dubai and on the firm’s headquarters within the higher Salt Lake Metropolis space. The immersive experience can be available at Madame Tussauds New York. Further experiences and places are deliberate for the second half of this yr.
About THE VOID
THE VOID is a vacation spot that evokes the exploration of absolutely immersive virtual worlds with family and friends, creating memorable experiences collectively. By combining bodily units with real-time interactive results, THE VOID means that you can step past reality, participating all of your senses, transporting you to new and unimaginable worlds. In July 2016, THE VOID opened Ghostbusters: Dimension, its first public experience in partnership with Sony Photos, at Madame Tussauds New York. In 2017, THE VOID expanded with places at The Seaside in Dubai and the corporate’s headquarters within the higher Salt Lake Metropolis space