Nokia has lastly stuffed the vacant President function for its Nokia Applied sciences division, nine months after Ramzi Haidamus left the role.

The Finnish tech firm has appointed Gregory Lee, who has been in varied roles at Samsung since 2004 however most lately served as the corporate’s CEO and president for North America from 2014.

Haidamus joined Nokia Technologies back in 2014, however left the place final September to be quickly changed by Brad Rodrigues, head of technique and enterprise development at Nokia Applied sciences, till they discovered a everlasting alternative.

As soon as a serious model within the shopper realm, Nokia’s focus has shifted since selling its mobile phone business to Microsoft again in 2014. It has doubled down on its efforts with its community infrastructure enterprise, Nokia Networks, whereas Nokia Applied sciences has performed one thing of a bit half in conserving the model alive within the public sphere. A variety of merchandise now emanate from Nokia Applied sciences, together with its virtual reality (VR) Ozo camera and various products courtesy of digital health-tracking firm Withings, which Nokia acquired for $192 million final yr — although the Withings brand name is no more.

Nokia has additionally been edging again into the cellular phone fray too, with plenty of Nokia-branded devices slowly seeping into the market. Certainly, the corporate lately established a new business vehicle called HMD Global to design and develop new telephones and tablets by way of a licensing association. A variety of Nokia devices have already launched around the globe, together with a feature phone, whereas at Cellular World Congress (MWC) this yr HMD World revealed that three new Android smartphones had been on the way in which. Nokia’s reentry to the U.S. smartphone market was confirmed earlier this week, with news that the mid-range Nokia 6 was set to launch for $229 through Amazon in early July.

It has hitherto been unclear how severe Nokia’s cellular phone aspirations had been for North America, and the appointment of Lee brings just a bit extra readability to the state of affairs. As CEO, Lee has spearheaded Samsung’s varied customers companies for North America, together with cellphones, nevertheless he has additionally been liable for its broader shopper electronics enterprise similar to digital well being and VR. This would appear to make him an important match for Nokia Applied sciences given its three current market segments: Digital well being, digital media (VR digicam), and telephones.

However the extent to which Lee’s charged with bringing Nokia-branded devices to the North American market isn’t clear, particularly provided that it’s technically HMD World — a separate, impartial enterprise — that’s liable for that phase.

“We have chosen the right leader to take Nokia Technologies forward at a time of renewed excitement about the Nokia brand around the world,” stated Rajeev Suri, CEO and president of Nokia, and chairman of Nokia Applied sciences, in a press release. “Gregory’s passion for innovation and operational excellence, along with his proven ability to build and lead global consumer technology businesses, make him well suited to advance Nokia’s efforts in virtual reality, digital health and beyond.”

Lee shall be primarily based in California, the place he’ll report on to Suri.

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