FLIGHT SCHOOL TAKES VIEWERS TO PSYCHEDELIC LEVELS WITH AUGMENTED REALITY POSTER FOR UMPHREY’S MCGEE
“Flight School Fuses the Power of AR to Transform the Traditional Concert Poster”
Dallas-based multi-media inventive studio Flight School groups with American rock band Umphrey’s McGee’s to assist promote their first triple-header at Pink Rocks Amphitheatre with an an unique mind-bending “Augmelted Reality” poster that fuses Flight College’s technological experience and the band’s suave aesthetic. The AR know-how digitally brings the colourful colours and kaleidoscopic art work to life via a cell app, sparking psychedelic-induced degree visuals atop the brand new poster. Throughout the app, viewers maintain their digicam over the art work and switch up the quantity to start an suave journey of colourful actions, crafted in sync with the band’s music.
The web client pre-order of the Augmelted Reality poster bought out inside minutes of its launch and is a chief and early instance of how AR know-how might be leveraged in music advertising. Further posters shall be available on the band’s three Pink Rocks reveals June 30 – July 2. The app is available on iOS HERE and Google Play HERE. Augmented reality is on a quick path to broad adoption and this app paves the best way for the way forward for advertising within the music business.
Umphrey’s McGee Supervisor Kevin Browning is continually searching for progressive methods to advertise the band, together with the 360 video concert for his or her 2016 tour created by mum or dad studio Reel FX. Flight College’s inventive tech staff leveraged their intensive experience in creating groundbreaking experiences and installations to introduce probably the most becoming type of AR to a really area of interest crowd. The AR know-how was created via Unity recreation engine and illustrated in Photoshop which was was used to create lots of of monitoring marks on the art work.
©2017 Flight College, a division of Reel FX Artistic Studios
Government Producer, Artistic Director, Illustrator: Pete Herzog
Sr. Producer: Sulivan Parker
Artwork Director, Movement Designer: Ryan Hartsell
App Developer: Paul Medcalf
Editor: Chris Collins
Sound Design: TJ Callaway
Technical Director: Joe Kiser
Printed by Baker Prints
About Flight College
Flight College Studio is a multi-media inventive studio with award-winning experience in creating and producing high high quality, ground-breaking VR and AR content material. Flight College represents the mixture of the rising tech staff from Reel FX Artistic Studios and the inventive management of Moonbot Studios. This mixed pressure has been accountable for over seventy activations in VR, AR and 360 video and has been a primary mover in these rising applied sciences. Flight College boasts one of many world’s largest portfolios of accomplished tasks for a loyal base of blue chip prospects together with hardware producers, main client manufacturers and main media retailers. The corporate’s inventive management staff has gained awards together with an Oscar, a number of Emmys, Clios and Cannes Lions. By merging the best of storytelling with leading edge technical experience, Flight College presents boundless alternatives for the creation of world-changing experiences.