Randi Zuckerberg envisions a way forward for built-in know-how–and that begins with dad and mom embracing interactive tech for his or her children in a wholesome means.
That’s the inspiration for the Zuckerberg Media founder and CEO’s newest enterprise, Sue’s Tech Kitchen, an interactive “tech-driven pop-up dining experience” opening in Chattanooga, Tennessee, on July 28. It’s an area the place households, and particularly children, can immerse themselves in journey and in what Zuckerberg sees because the tech and science of tomorrow. There may also be meals.
“I felt one thing that was really missing was a place that families could go together where you can enjoy great food,” Zuckerberg says. “But you could also have incredible technology experiences that introduce children to all the exciting aspects of coding, tech, and gadgets that they’re going to need throughout the rest of their lives.”
Based mostly on the adventures of her new character Sue, a tech-savvy younger woman who loves chemistry and cooking, the pop-up is ready up like a candy store–although Zuckerberg says it should grow to be a sit-down restaurant sooner or later. The store has stations the place households can participate in actions from coding with sweet and 3-D printing desserts to creating ice cream with liquid nitrogen.
Households could make reservations for $5 an individual, or stroll proper in to see which stations are available. Along with having the immersive edible tech stations, Zuckerberg is inviting native startups and distributors to Sue’s in an effort to connect with the neighborhood.
“I want to keep [Sue’s] modular so that wherever we go, we can integrate local startups that are doing exciting things,” Zuckerberg says.
The thought for Sue’s Tech Kitchen first got here to Zuckerberg round a yr in the past. She was writing a brand new e book to observe Dot, a kids’s e book a few woman who integrates tech together with her on a regular basis life that’s now a TV present on NBC Common Youngsters. Zuckerberg has lengthy been an advocate for spotlighting girls and ladies in tech in hopes of giving younger ladies position fashions in STEM fields.
The character Sue was her newest try and push that mission, and the concept for Sue’s Tech Kitchen appeared like an apparent and fascinating technique to deliver Sue to life, says Zuckerberg. Whereas books and tv are conventional mediums that may ship her message in a method, Zuckerberg believes that experiences are a extra trendy technique to launch content material. “These are modern children who love technology experiences,” Zuckerberg says. She requested herself, “The place is the Chuck E. Cheese‘s for the fashionable baby? Why does that not exist?”
Sue’s Tech Kitchen is ready to open its doorways on the Tomorrow Constructing in Chattanooga on the finish of July for 4 days of beta testing, after which the pop-up will set off on a nationwide tour that may final by 2018. Zuckerberg determined Chattanooga was the proper leaping off spot for Sue’s Tech Kitchen, after visiting earlier this yr.
“I think it’s just one of the coolest cities that is attracting a real innovative tech startup community,” Zuckerberg says. “I was just blown away by how this city was really rebranding itself–in the wake of losing factory and manufacturing jobs–as a new technology hub … I think that’s a really exciting model that a lot of cities could learn from.”
The cities have but to be determined for Sue’s tour after Chattanooga. Hopefully, Zuckerberg says, her firm can discover everlasting places for the sit-down model of Sue’s whereas taking in suggestions from the households that visit at every tour metropolis.
This submit initially appeared on Inc.
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