vrdc vr ar innovation report

New Analysis Reveals Extra Than 50% of Builders Cite HTC Vive as Most Well-liked VR, AR, or MR Platform

“Virtual Reality Developers Conference Fall 2017 (VRDC) reveals industry trends in second annual VR/AR Innovation Report”

VRDC Fall 2017 launched its second annual VRDC VR/AR Innovation Report, compiled from survey responses from over 600 professionals concerned within the development of virtual reality (VR), augmented reality (AR), and combined reality (MR) experiences. The analysis report gives an inside look into the business, from funding, to platform preferences, market challenges, and extra.

For extra data and to obtain the report, please visit: ubm.io/2017InnovationReport.

Within the final yr, the VR, AR, and MR industries have skilled large progress and success, evolving and maturing with the debut of consumer-grade headsets corresponding to Oculus Rift and HTC Vive, the creation of Pokemon Go, and main investments from corporations together with Google and Microsoft.  


As these industries proceed to broaden, VRDC is main the cost as the first useful resource for the most recent business data, with its fourth event in San Francisco from September 21 – 22 on the Hilton Union Sq.. VRDC Fall 2017 brings collectively creators of immersive experiences of all types together with games, leisure, model experience, healthcare, coaching, and extra to share best practices and study concerning the newest know-how.


Findings inside the report are organized into 5 aspects – every offering invaluable takeaways on present traits in VR, AR, and MR:


What sorts of experiences are VR, AR and MR builders creating?
78% of respondents, when requested concerning the focus or focuses of their present or potential work in VR, AR, and MR development, chosen Video games and Leisure, 27% chosen Coaching and Training and 19% stated Branded Experiences, corresponding to automobile showrooms or trip hotspots rendered in VR, had been focuses.


HTC Vive stays the preferred platform for VR, AR, or MR builders

When requested which hardware business professionals had been focusing on for his or her present work, 56%, stated HTC Vive, adopted carefully by Oculus Rift at 49%. When respondents had been requested which platforms their subsequent challenge could be launched on, 52% stated HTC Vive and 50% stated Oculus Rift. When in comparison with the first-ever VR/AR Innovation Report, there was a small however notable uptick in developer curiosity within the HTC Vive and the Rift, suggesting that Rift is poised to shut the hole and is turning into a extra engaging platform.


Platform exclusives have gotten a bit extra widespread 

Roughly 31% of survey respondents stated their subsequent challenge could be launched completely on a single VR, AR or MR platform, up 10% from the 2016 Innovation Report, suggesting there’s rising curiosity in growing an experience for one platform initially, to both gauge likelihood of success or to work on different platforms at a later date.


When requested which platform their subsequent challenge could be completely launched on, the preferred response was HTC Vive at 35%, adopted by Oculus Rift and Samsung’s Gear VR headset every at 13%.  


Challenges with VR/AR/MR

When requested what they thought the most important unsolved downside was by way of know-how or design, respondents cited high danger of inflicting nausea and bodily discomfort. Equally, within the 2016 Innovation Report, nausea was additionally cited as problem confronted by the business.  


Spectacular experiences to-date

When survey respondents had been requested for examples of modern, groundbreaking and spectacular VR, AR and MR experiences, they cited VR ache management apps, empathy-building games, business leaders like Pokemon Go, Google Earth VR, and every thing in-between.


Media can schedule interviews with a VRDC consultant, to debate analysis findings, by contacting the VRDC PR crew at [email protected].


Join with VRDC (#VRDC17)


About Digital Reality Builders Convention
Digital Reality Builders Convention brings collectively creators of wonderful, immersive VR,  AR, and MR) experiences to share best practices and demo new know-how. Delivered to you by the organizers of the Sport Builders Convention (GDC), VRDC Fall 2017 brings you the state-of-the-art in producing content material for immersive experiences of all types together with games, leisure, model experience, healthcare, coaching, and extra. VRDC Fall 2017 will happen September 21 – 22 on the Hilton Union Sq. in San Francisco, CA. To study extra and to register, visit: vrdconf.com


VRDC is organized by UBM plc. UBM is the most important pure-play B2B Occasions organizer on this planet.  Our three,750+ individuals, based mostly in additional than 20 countries, serve greater than 50 totally different sectors.  Our deep data and fervour for these sectors permit us to create invaluable experiences which allow our prospects to succeed.  Please visit www.ubm.com for the most recent news and details about UBM. 

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