IBC2017 will highlight Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) with a number of talks and events at the Amsterdam show.

Rikard Steiber, president of Viveport and SVP Virtual Reality at HTC Vive, will deliver a conference keynote presentation on September 16 looking at the road ahead for VR. The session will look at emerging consumer devices and services, such as the Viveport VR app store, as well as showing successful VR experiences across platforms, from entertainment to sports content.

A panel discussion “Leaving the Hype Behind: Next Frontier in VR, AR, MR and Other Realities in Between” on September 17 explores the realities of VR and AV. Panellists include Edward Tang, co-founder and CTO of Avegant, a company that has developed Retinal Imaging Technology; Leen Segers, co-founder and CEO of LucidWeb, a VR content development and distribution company; and Tony Mugavero, CEO of LittlStar, a global network platform dedicated to VR and 360 content.

The Startup Forum will also take place on September 17 to allow established media houses, startups and investors working in VR, AR and MR to share their opinions on the future for these advanced media technologies. Speakers include Marco DeMiroz, co-founder of The Venture Reality Fund (The VR Fund), a company that invests in early-stage VR, AR and MR startups.

IBC has also curated a selection of conference papers on the topic, in a session entitled “VR and AR – The Production, The Potential and The Pitfalls”. Speakers will share some of the lessons that have been learned so far, as well as discussing the potential of live-action VR captured with camera arrays, the potential adverse effects of VR and AR – and how to avoid them.

The IBC Future Zone will bring together a selected group of companies, including BBC R&D, Generic Robotics, NHK, Sennheiser and Immersia TV, to show technologies including mixed reality, 3D audio and holographic projection, with a focus on multi-sensory virtual worlds and imagery of the future.


The IBC Future Zone is also home to the IBC Future Reality Theatre. Free to attend for all IBC attendees, the theatre looks beyond current technology, identifying state of the art concepts and inventions. Confirmed companies speaking include, Adobe, Live Planet, Nokia, V-Nova and Mettle.

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