Shoppers are more and more open to augmenting their world with provides and knowledge, even when Google Glass got here too quickly.
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“When your emotions are high, common sense is low, so you’re more likely to spend money,” Si Brown, chief advertising officer and co-founder of augmented reality (AR) agency skingz, advised the viewers at WIRED Retail 2015.
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Si Brown (Skingz): Augmented reality will make promoting hyper-local | WIRED Retail | WIRED