Augmented reality (AR) and virtual reality (VR) are already being utilized by retailers to reinforce buyer experience and people sellers that aren’t benefiting from these nascent applied sciences but ought to critically take into account leaping on the bandwagon, in response to Cisco executives.
Some retailers don’t enable their retailer gross sales associates to make use of electronic mail or tablets, and even go surfing to verify stock, Amit Chetal, digital options lead at Cisco, stated throughout an VR/AR panel dialogue on the CE Week convention July 13. He categorized that as a mistake. It’s essential for retailers to as an alternative “empower” their retailer associates by permitting them to utilize AR, VR and different applied sciences, and “get rid of that legacy thinking” which may be standing in the best way of corporations evolving and remaining aggressive, he stated.
By empowering retailer associates with all the brand new technological instruments available, they may be capable of higher serve their clients and retailers can even be capable of minimize down on affiliate turnover, Chetal stated. On the similar time, “security is paramount” with no matter applied sciences corporations resolve to make the most of, in order that should be factored into their plans, he stated.
It’s crucial for retailers to harness new digital applied sciences, even when they assume that one thing just like the cellular recreation “Pokemon Go” – which some retailers have been in a position to capitalize on — can be only a short-term fad, Kathryn Howe, director of Retail Trade Digital Transformation-Americas at Cisco, stated. It’s essential for corporations to “look at the disruption” to their companies and never essentially simply “the disruptor,” she stated. Retailers that have been in a position to harness the recognition of “Pokemon Go” shortly did so as a result of they “were ready” and “had security in place,” in addition to Wi-Fi.
VR and AR characterize the “fourth major computing platform,” following PCs, the Web and cellular devices, Nathan Pettyjohn, founding father of the VR/AR Association, stated. He advisable that retailers “harness” these and different new applied sciences to their benefit as a result of “it’s really easy to leverage what’s out there right now.” In the event that they don’t do it now, he warned, “you’ll be left behind.”
Pettyjohn pointed to retailers together with Lowe’s and Tommy Hilfiger which have already arrange VR headset stations at their shops the place shoppers, in these two respective circumstances, can use the know-how to see what a brand new kitchen will seem like or really feel like they’re at a style event the place new garments have been unveiled.