Jason Rubin, VP of Content material at Oculus, is a properly revered chief within the VR business. He’s supplied the Oculus group numerous bulletins and gross sales that triggered shoppers to take motion. Right this moment, by way of the Oculus blog, Rubin launched his opinions on the “State of the Game” and the place Oculus is headed sooner or later.
“It’s been 131 days since I final weighed in on the state of VR. With at present’s launch of Lone Echo and Echo Arena and our Summer of Rift sale underway, this looks as if a very good time to revisit the market and the place we’re headed.
Echo Enviornment’s open beta weekends had the best reception we’ve obtained on any new title thus far. “This is it,” we hold listening to. “This is the killer app.” The reality is that VR’s going to generate a whole lot of killer apps because it matures, however any journey begins with a primary step!
AAA games like Echo Enviornment are coming at a gentle tempo now, as we’re launching virtually one a month between now and the tip of the 12 months. Final weekend, we announced our first major 2018 title, and we’ll have extra large 2018 titles to announce as this 12 months progresses. Behind the scenes, we’ve already quietly began working with key builders on our 2019 slate. Relaxation assured that the hits will hold coming to Rift and enhance the range and high quality of our PC content material library.
We’re lastly listening to the phrases we needed to listen to from the group. On Reddit and on the Oculus Boards, we’re seeing the group reacting positively to our content material providing. We’ve gone from, “I can’t wait to see what the future brings,” and, “I know VR is going places,” to, “What should I try next?” and, “My wallet hurts!” Briefly, we’ve reached the purpose at which there are extra nice games within the retailer than shoppers have time to play. We noticed individuals loading up on content material in the course of the Oculus Retailer Summer time Sale in a manner they didn’t a 12 months in the past as a result of there’s such a backlog of titles they need to attempt.
Our funding is paying off. A number of games have handed the $1M mark, and gamers have logged greater than 1.3M hours mixed in our top 5 apps by time spent since launch. There’s one thing for everybody, and as our group continues to develop, much more individuals will probably be impressed to step into Rift and experience the motion first-hand.
That’s nice for shoppers and nice for builders. And that’s the system for a wholesome ecosystem.
The lacking piece was a mass market hardware value. So Oculus did that too.
I’ve mentioned it earlier than, and I’ll say it once more: Value issues. Decreasing the worth level of high-end VR hardware is a win for shoppers, a win for builders, and a win for the business as a complete. As PC and element costs proceed to drop, VR will turn into more and more inexpensive, attracting much more individuals to the highest-end experiences that VR has to supply. That’s why our new all-in-one bundle of Rift + Contact in the identical field is within the value vary of a console with a compelling library to again it up.
Oculus has been constant on this messaging, and we’re delivering. It takes time to make nice titles. And it takes time to get pricing down. We’ve put in that point, and we’re all now able to reap the reward.
Customers have been ready for VR to ascertain a big library of potential experiences for them to attempt. We’re getting there and dealing tougher than ever. Customers have been ready for the “killer app,” and we’re seeing potential candidates seem frequently whereas consistently striving to outdo ourselves. And shoppers have been holding onto their wallets ready for aggressive hardware pricing. Oculus has pushed the worth down, and we by no means relaxation.
With Summer time of Rift bringing extra individuals to the group, we sit up for fuller lobbies and extra multiplayer magic. VR shines while you’re sharing a virtual house with different individuals. We now have many titles which can be delivering on the social promise, and we’ll proceed to spend money on that house.
For VR to succeed, it wants the group’s assist. We’re tuned in and see you spreading the message. Let’s deliver VR to the world collectively!”
What are your ideas on the way forward for VR, Oculus, and the group?