RALPH & KUJU PARTNER TO CREATE GROUND-BREAKING VR & AR EXPERIENCES FOR BRANDS
Main model experience company joins forces with VR content material specialist to carry a wealth of inventive and recreation experience collectively Model experience company Ralph Inventive and Kuju, a full service Digital Reality (VR) and Augmented Reality (AR) content material specialist, have teamed as much as provide a one-stop-shop for creating groundbreaking VR and AR experiences throughout any platform.
The announcement follows their earlier co-production of a music remix experience for Grammy Award profitable duo The Chainsmokers and Sony Music. The experience, for the one Paris, was unveiled at SXSW in Austin to nice applause.
“We’re thrilled to be asserting this partnership right now,” mentioned Kuju’s Head of Studios Brynley Gibson. “When Ralph first approached us a couple of collaboration on The Chainsmokers’ VR experience it appeared an excellent match: our interactive leisure background in music and VR, alongside their spectacular experience in manufacturers. We present in Ralph kindred spirits with a ardour for creating cool revolutionary initiatives and we’re trying ahead to displaying the world what we’ll give you subsequent.”
Chris Hassell, Founding father of Ralph added: “Working with Kuju is vastly thrilling. We knew we needed to discover a associate that had true recreation development experience however by no means thought we’d discover somebody with such a pedigree, with a few years of VR experience throughout many platforms. Primarily based on the success and constructive suggestions of Paris.VR on the PlayStation Retailer, we’re trying ahead to having a whole lot of enjoyable and doing extra groundbreaking work with them sooner or later for brand spanking new and current purchasers.”
Brynley Gibson and Chris Hassell (picture hooked up) are each available for interview.
Kuju just lately appointed games trade veteran Mick Morris as Enterprise Improvement Director.
Kuju makes compelling games & branded experiences for VR, AR and Console platforms. With 20 years of experience and over 125 titles to its title, Kuju is likely one of the UK’s longest serving ‘work for rent’ builders. Primarily based in London and Brighton it has produced titles for among the world’s largest publishers together with Sony, Nintendo, Microsoft, Activision, Disney and Ubisoft. Alongside creating authentic ideas such because the lengthy working Artwork Academy sequence, the corporate has been entrusted with creating globally recognised IP from the worlds of Movie, TV and Video games. These titles embrace manufacturers equivalent to The Lord of the Rings, Marvel, The Voice, Zumba and Guitar Hero.
About Ralph Inventive
Based in 2005 with places of work in London, NYC & LA, Ralph is trusted by the world’s largest manufacturers to create experiences that audiences love and share. Its proudest achievements embrace managing social campaigns for a few of Netflix’s largest exhibits (Home Of Playing cards, Stranger Issues, Black Mirror, Gilmore Ladies) working immersive theatrical music events for Sony, launching a beer throughout Europe for AB InBev, hacking advertising and marketing with Mr. Robotic, opening a craft beer store in Shoreditch, creating an above-the-line advertising and marketing marketing campaign for Slack and making a cartoon known as Tinkershrimp & Dutch with Nickelodeon.