NuOrder, which connects manufacturers and retailers to optimize stock and orders, at this time announced funding of $eight million. The spherical was led by Argentum, with participation from returning traders Upfront Ventures, Greycroft Companions, Cowboy Ventures, Novel TMT, and Field Group.

“B2B ecommerce is widely different than B2C,” stated cofounder and co-CEO Heath Wells, in an unique interview with VentureBeat. Wells cofounded NuOrder together with his spouse Olivia in Los Angeles 5 years in the past. “We found that the business side of ecommerce was a huge opportunity, as there was a lack of innovative technologies trying to solve issues like fax machines and trade halls.”

Manufacturers subscribe to NuOrder’s software as a service (SaaS) on an annual foundation to create a digital catalog of their merchandise. They’ll additionally combine with 100 totally different APIs to customise  orders, stock, value sheets, and extra — these embody SAP, NetSuite, and Microsoft Dynamics.

Above: Instance of a NuOrder digital catalog

Picture Credit score: NuOrder

Wells claims to have 800 manufacturers, together with Toms footwear, Coach, 9 West, Billabong, Lacoste, and Ted Baker. Along with footwear and attire, NuOrder additionally helps verticals like sports activities, outside, children, and residential.

On the retailer facet, giant sellers like Amazon, Internet-a-Porter, and Nordstrom are invited to view and order the merchandise by way of NuOrder’s digital catalog. The LA-based startup claims to be working with 300,000 retailers.

Different startups competing within the B2B ecommerce sector embody Joor and Handshake.

NuOrder’s platform is at present available on the net and iPad. Wells argues that it’s troublesome to discover a cellular, user-friendly interface for enterprise softwares, however he instructed us that the startup is engaged on an iOS app.

Along with engaged on a cellular software, NuOrder will use at this time’s contemporary injection of capital to additional develop its product and develop into different markets. “Thirty percent of order volumes come from outside of the U.S.,” stated Wells.

The startup has raised a complete of $21.9 million up to now and claims to be money circulation constructive since final yr.

NuOrder at present has 70 workers.

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