Immersv Closes $10.5 Million Sequence A Financing to Scale Cell 360 and Digital Reality Promoting
“Round led by Rogers Venture Partners, with participation from several other leading investors”
Immersv, an interactive promoting platform for Cell 360 and Digital Reality, has accomplished a $10.5 million Sequence A spherical of financing. Rogers Enterprise Companions led the funding spherical, with participation from a top-tier group of institutional and strategic traders together with Basis Capital, The Enterprise Reality Fund, Preliminary Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy. Rogers Enterprise Companions Common Accomplice, Paul Sestili, and Gumi’s Founder and CEO, Hironao Kunimitsu, have joined Immersv’s Board of Administrators.
The Sequence A financing builds on a yr of great product and market momentum for Immersv, which mixes interactive 360 promoting with a programmatic actual time bidding platform. The corporate has just lately signed programmatic offers with greater than 15 of the world’s largest Demand Facet Platforms (DSP’s) and Provide Facet Platforms (SSP’s). Companions now embrace main corporations corresponding to Tremor Video, YuMe, Bidswitch, ironSource, Supership and United in Japan. Main manufacturers corresponding to Nissan, Hawaii Tourism Bureau, and Mountain Dew have executed profitable campaigns as effectively.
“Immersv is the leader in the next wave of interactive digital advertising,” mentioned Mr. Sestili, Common Accomplice with Rogers Enterprise Companions. “Mobile 360 and VR advertising provides some of the highest view completion rates, click through rates, and overall engagement rates for both brands and performance advertisers. As the central marketplace for buying and selling these new ad formats, Immersv is well positioned to drive significant value for both advertisers and publishers.”
“We’ve been really pleased with the Immersv partnership on our sell-side platform,” mentioned David Arslanian, Vice President of Strategic Partnerships at Tremor Video. “We look forward to helping advertisers programmatically engage with 360 video at scale.”
Immersv will use the funds to speed up product development and deployment, quickly broaden its available stock by means of direct Writer in addition to SSP integrations, and produce international manufacturers and efficiency entrepreneurs into Cell 360 and Digital Reality.
“We’re excited to partner with some of the finest institutional and strategic investors in the world,” mentioned Mihir Shah, President and CEO of Immersv, Inc. “While the mobile video market continues to grow, we believe interactive advertising experiences will displace the current video advertising market in the next few years providing better results for advertisers, higher yield for publishers, and a significantly better experience for consumers.”
About Immersv, Inc.
Immersv is a Cell 360 and Digital Reality advertising platform devoted to driving these new digital markets to mass shopper adoption. Based in 2015 by an skilled staff of consultants in app advertising and ad-tech, Immersv is constructed from the bottom as much as assist advertisers connect with customers by means of interactive cell 360 and VR whereas enabling builders to drive each distribution and monetization for his or her content material. The corporate has workplaces in Emeryville, California, and is backed by traders together with Rogers Enterprise Companions, Basis Capital, The Enterprise Reality Fund, Preliminary Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, Gigi Levy, and extra. For extra data, visit www.immersv.co.
About Rogers Enterprise Companions
Rogers Enterprise Companions (“RVP”) was established in 2012 as a newly minted $150M enterprise capital fund headquartered in Palo Alto. The RVP staff brings a wealth of worldwide working and investing experience. At RVP, each one of many companions has an working background and, most significantly, all got here from the high tech business. Consequently, their companions are deeply rooted within the working ecosystem, permitting portfolio firms to higher develop key partnerships and set up significant buyer contracts. They give the impression of being to take energetic roles inside every portfolio firm and are dedicated to working in direction of a standard vision of revolutionizing the established order.