Greta & Starks, a start-up primarily based in Berlin, is opening the film theatre door for everybody — together with these with visible or listening to impairments and non-native audio system.

Each Greta and Starks are apps that permit individuals with sight or listening to loss to get pleasure from movies. Greta quietly whispers descriptions and actions in time with the movie. And Starks shows captions in quite a lot of languages.

The apps each depend on a database of movies, along with the captions and commentary, however the app will routinely acknowledge the movie and start holding time with the film.

“This allows everyone to play the desired subtitles where they need them,” mentioned Senet Debese, Managing Director of GRETA and STARKS, to WIRED in German. “Our apps basically work just like the music identification app Shazam — just offline.”

The startup is now working to emulate the effectiveness of the apps in a glossy AR headset. The present prototype of the headset can have an arm band that crosses the user’s face with a micro display screen instantly in entrance of their eye, much like Google Glass.

This display screen will permit for the captions to look instantly on the display screen for the user however not interrupt anybody else’s film experience.

Within the U.S. alone almost 30 million individuals are listening to impaired and 14 million are sight-impaired, so this headset can have a serious impression on the lives of many individuals.


The tech is presently only available close to Germany the place it was created and isn’t fairly but available for buy. Nonetheless, the start-up plans to launch a crowdfunding marketing campaign on Sept. 6 to assist finalize their prototype and start creating the ultimate product.

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