The age of speaking labels is formally right here! Not can we stroll right into a wine retailer and easily choose up a bottle of pink, pay and stroll out. Tim Irwin explains, as a substitute we now level our sensible phone with its AR app on the bottles label and earlier than our very eyes, we see a video and discover ourselves immersed within the story. 19 Crimes is the primary vineyard to make use of this thrilling know-how to interact its customers in additional than the varietal and blends and bouquets of its wines.

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