KFC Creates Digital World To Prepare Its Actual-World Cooks “The Hard Way”
“The Hard Way” virtual reality experience takes worker coaching to a brand new degree to show KFC cooks the way to make fried hen in a means the Colonel by no means might have imagined
Mixing virtual reality with actual reality, KFC is utilizing VR expertise to reveal the way to make Authentic Recipe® fried hen in a completely distinctive, hands-on and fashionable means. “The Hard Way – a KFC Virtual Training Escape Room” is designed as an escape room the place Colonel Sanders offers his trainees hints and clues alongside the best way to make sure they’re making fried hen the Arduous Method – the best way that he invented greater than 70 years in the past.
“In 1940 the Colonel was just one man frying chicken by hand. Now we have nearly 19,000 trained cooks across the U.S., but they’re still doing it by hand,” mentioned George Felix, KFC U.S. director of promoting. “Our cooking process hasn’t changed much in 70 years, but the way we can train our cooks using modern technology sure has.”
After efficiently finishing the 5 major steps – inspecting, rinsing, breading, racking and strain frying – individuals exit the key coaching kitchen with a high-level glimpse of what goes into cooking Authentic Recipe hen, a course of that takes 25 minutes from begin to service in its real-world KFC kitchens throughout the U.S. Within the virtual world, the sport is ready to make the most of the magic of contemporary expertise, akin to time lapse, to offer individuals with a ten-minute demonstration of KFC’s cooking course of.
KFC will use the VR simulation to complement its strong, multi-step worker coaching program, referred to as Rooster Mastery Certification, which supplies detailed eLearning and hands-on coaching for cooks in every of KFC’s kitchens. KFC will present yet one more platform by bringing the VR simulation expertise to its regional normal supervisor coaching courses, quarterly franchise conferences, and worker onboarding at its headquarters. Incorporating playful design and recreation mechanics that make virtual reality so widespread, such because the escape room idea, mini games, surprises and a meticulous Colonel who controls your complete experience, KFC’s VR software is a enjoyable and interactive add-on to the model’s coaching program.
As a substitute of utilizing virtual reality to show workforce members the way to do their job quicker, KFC is utilizing the expertise to show its cooks the way to make its world-famous hen higher. It is a gamified tackle the Colonel’s proprietary, once-patented course of for pressure-frying hen, utilizing his still-secret Authentic Recipe mix of 11 herbs and spices.
“The Hard Way – a KFC Virtual Training Escape Room” was developed in partnership with Wieden+Kennedy’s artistic expertise group, W+Ok Lodge, and designed for the Oculus platform using the Rift headset and Contact controllers.
“What excites us is experimenting with new tools and mediums to tell stories. VR became an obvious choice to create an immersive experience that teaches trainees how to make KFC’s Original Recipe. The escape room concept builds on the pure training and utility of the experience into something that’s also entertaining and connected to KFC’s iconic founder,” mentioned Jonathan Minori, W+Ok Lodge design director.
Colonel Harland Sanders was the unique entrepreneur, and right this moment KFC lives out the spirit of innovation in its eating places with menu development and in its advertising with partaking campaigns.
KFC Company, based mostly in Louisville, Ky., is the world’s hottest hen restaurant chain. KFC focuses on Authentic Recipe®, Further Crispy™, Kentucky Grilled Rooster® and Further Crispy™ Tenders, Sizzling Wings™, Go Cups, KFC Well-known Bowls®, Pot Pies, freshly hand ready hen sandwiches, biscuits and homestyle aspect gadgets. There are over 20,500 KFC retailers in additional than 125 countries and territories world wide. KFC Company is a subsidiary of Yum! Manufacturers, Inc., Louisville, Ky. (NYSE: YUM). For extra data, visit www.kfc.com. Observe KFC on Fb (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).