(Reuters) — Huawei goals to make use of synthetic intelligence-powered options comparable to prompt picture recognition to tackle rivals Samsung and Apple when it launches its new flagship phone subsequent month, a top government mentioned on Saturday.

Richard Yu, chief government of Huawei’s shopper enterprise, on Saturday revealed a robust new cell phone chip Huawei is betting on for its upcoming flagship Mate 10 and different high-end telephones to ship quicker processing and decrease power consumption.

Huawei will launch the Mate 10 and its sister phone, the Mate 10 Professional, in Munich on Oct. 16, Yu confirmed. He declined to detail new options, however the telephones are anticipated to boast massive, 6-inch-plus full-screen shows, tech blogs predict.

Synthetic intelligence (AI) constructed into its new chips may help make telephones extra personalised, or anticipate the actions and pursuits of their users, Yu mentioned.

As examples, he mentioned AI can allow real-time language translation, heed voice instructions, or make the most of augmented reality, which overlays textual content, sounds, graphics and video on real-world pictures phone users see in entrance of them.

Yu believes the brand new Kirin 970 chip’s pace and low power can translate into options that can give its telephones an edge over the Apple iPhone eight sequence, set to be unveiled on Sept. 12, and Samsung’s vary of top-line telephones announced this 12 months. Huawei is the world’s No. three smartphone maker behind Samsung and Apple.

“Compared with Samsung and Apple, we have advantages,” Yu mentioned in an interview throughout the annual IFA shopper electronics truthful in Berlin. “Users are in for much faster (feature) performance, longer battery life and more compact design.”

The corporate asserts its newly announced Kirin 970 chip will protect battery life on telephones by as much as 50 p.c.

Huawei describes the brand new chip as the primary Neural Processing Unit (NPU) for smartphones. It brings collectively traditional computing, graphics, picture and digital sign processing power which have sometimes required separate chips, taking on extra space and slowing interplay between options inside telephones.

Most significantly, Huawei goals to make use of the Kirin chips to distinguish its telephones from an unlimited sea of opponents, together with Samsung, who overwhelming depend on rival Snapdragon chips from Qualcomm, the market chief in cell chip design. Amongst main phone makers, only Apple and Huawei now depend on their very own core processors.

The 970 is designed by Huawei’s HiSilicon chip design enterprise and constructed utilizing probably the most superior 10 nanometer manufacturing strains of contract producer TSMC.

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