“Digital Domain’s unique combination of in-house capabilities offers an end-to-end solution for virtual reality”

For Deutsche Telekom’s debut in virtual reality (VR), the telecommunications large partnered up with Digital Area to launch “Magenta VR.” Digital Area is likely one of the largest and most progressive suppliers of content material and expertise in VR. The studio presents an industry-leading content material management system and toolset, permitting for efficient ideation, creation, manufacturing, management and distribution of interactive VR content material.

“Digital Domain’s unique end-to-end VR capabilities allows a brand to tap into us for all stages—ideation to creation through production and distribution—and make it a seamless process.”

Digital Area is a frontrunner in providing VR options for the telecommunication and broadcasting . Current apps launched by Digital Area embrace “Viareal” for Fashionable Instances Group (MTG) and “SKY VR” for Sky TV, which distributes unique VR content material and permits users to be immersed in interactive experiences.

Magenta VR bundles the best VR content material from the fields of sports activities, music and leisure. For launch, Digital Area created 4 authentic items of content material in 360°, permitting shoppers to experience first-hand the fun of canyoning, foiling and base leaping, and bringing the Telekom Cup to soccer followers worldwide. Digital Area’s additional content material collaboration will be part of others from companions together with Purple Bull, Nationwide Geographic and Twentieth Century Fox.

Fairly than the usual navigational menu system, Digital Area elected to create customized immersive environments. A 360° listing encompasses themed areas, permitting the viewer to just about step from the foyer and into designated areas for leisure, sports activities and music content material.

“Thanks to Telekom, it will be particularly easy to experience new, virtual worlds: With Magenta Virtual Reality, we bundle exciting VR and 360° content in one App,” stated Michael Hagspihl, Head of Customers at Telekom Deutschland. “With Digital Domain, we have found a partner with a high-level VR expertise. Together we have built in a very short time an outstanding VR App that will excite customers. We look forward to continuing our new partnership and further developing our Magenta VR journey.”


“Launching the first virtual reality platform for a leading communications brand like Deutsche Telekom is a daunting task,” stated Daniel Seah, World CEO, Digital Area. “Digital Domain’s unique end-to-end VR capabilities allows a brand to tap into us for all stages—ideation to creation through production and distribution—and make it a seamless process.”


“The VR talent and capabilities we have at Digital Domain are second-to-none,” added Amit Chopra, CEO, North America, Digital Area. “The ability to have creatives, producers, developers, and technology innovators all on the same team provides an opportunity for Digital Domain to manage every aspect of virtual and immersive experience content.”

The Magenta VR App debuted at IFA 2017, the world’s main commerce present for client electronics. Magenta VR is free to obtain on Android and helps Samsung Gear powered by Oculus, Google Daydream, and Google Cardboard.

About Digital Area:

Digital Area creates transportive experiences that entertain, inform and encourage. The corporate is a pioneer in lots of fields, together with visible results, livestreaming landmark events in 360° virtual reality, constructing situational consciousness functions, creating “virtual humans” to be used in movies and stay events, and growing interactive content material. A inventive drive in visible results and media functions, Digital Area and its predecessor entities have introduced artistry and expertise to tons of of movement footage, commercials, video games, music movies and virtual reality experiences. Its groundbreaking visible results seem in movies corresponding to “Titanic,” “The Curious Case of Benjamin Button” and up to date blockbusters “Spider-Man: Homecoming” and “Beauty and the Beast.” Employees artists have received greater than 100 main awards, together with Academy Awards®, Clios, BAFTA awards and Cannes Lions. Digital Area has areas in Los Angeles, New York, Portland, Vancouver, London, Shanghai, Beijing, Hong Kong, Taipei and Hyderabad. Digital Area Holdings Restricted (www.ddhl.com) is listed on the Hong Kong Inventory Trade (inventory code 547). For extra info, visit www.digitaldomain.com.

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