MANDT VR has announced a brand new partnership with IndyCar to convey the 2018 Verizon IndyCar Sequence to life with new and thrilling immersive content material.

As a part of the brand new partnership, MANDT VR will take viewers behind the scenes at INDYCAR races such because the Indianapolis 500, the Bommarito Automotive Group 500 and the GoPro Grand Prix of Sonoma, delivering a degree of backstage entry and fan engagement alternatives which have by no means been available earlier than within the racing circuit.

“As a car enthusiast, I’m particularly thrilled to be partnering with INDYCAR to produce virtual reality experiences tied to such a beloved sport,” mentioned Neil Mandt, co-founder and CEO of MANDT VR. “With such a huge following and robust history, INDYCAR has not only enriched the discipline of racing but has also become an American icon. By providing a new medium for consuming INDYCAR content, we hope to encourage future generations to carry on the tradition of racing culture.”

Initially launching on IndyCar’s fundamental web site, Fb and YouTube channels, the MANDT VR items will showcase unique glimpses into the INDYCAR world, connecting followers with their favourite groups and drivers and putting them proper on the race observe. Beginning with 5 movies, fans will have the ability to sit within the driver’s seat, cheer from the stands and get a deeper take a look at the mechanics behind this fast-paced sport.

“INDYCAR will continue its momentum by engaging present fans while seeking new and younger audiences,” mentioned CJ O’Donnell, INDYCAR’s chief advertising and marketing officer. “Social media, video content, and now virtual reality will be central to this strategy. By partnering with MANDT VR, we will deliver highly immersive experiences for fans of all ages. I am certain this will bring them closer to the speed and excitement our sport delivers.”

Immersive VR and 360 content material has change into extremely enticing for followers and customers to see events in a brand new perspective. Via the usage of VR headsets and HMDs, followers will now have the ability to see their favourite races in an unparalleled manner.

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