The walkers have taken the streets.
AMC and Mountain Dew have fashioned an undead alliance to rejoice Season eight and the 100th episode of AMC’s The Walking Dead—with the discharge of an augmented reality app known as, “The Walking Dead Encounter.”
The app resurrects well-liked walkers from previous episodes and provides you the power to set them unfastened wherever you might be. Put your goth glamor on display and share your images and movies of the experience with family and friends (to allow them to lose sleep at night time too).
This AR marketing campaign isn’t meant to be a one-off experience.
The app begins you off with 2 walkers to create your scenes. To unlock new walkers (a complete of 20 when all is claimed and finished), hold a watch out for three interactive Mountain Dew spots that can air throughout the first half of Season eight. They’ll function “DEW-ers” enjoying basketball, skateboarding and driving BMX—all whereas being chased down by walkers. In the course of the spots, you utilize the app to scan your tv to unlock the brand new walker.
One other manner you’ll be able to unlock extra is by working out and selecting up restricted version bottles and instances of Mountain Dew, Food regimen Mountain Dew, and Mountain Dew Pitch Black that function photos of the present’s hottest characters: Rick Grimes, Daryl Dixon and Michonne, after which scan the labels with the app.
Utilizing augmented reality is a advertising technique that evolves the thought of product placement, turning it into an interactive product able to producing new types of model engagement.
“Hardware and software are evolving so fast that new capabilities are always just around the corner,” mentioned President and Government Artistic Director of Set off Jason Yim in a phone interview. “AR can already deliver information, unique experiences and even add functionality to products. In the future AR will be as ubiquitous as GPS—it will be a powerful ingredient in every successful recipe.”
With Halloween across the nook, it’s secure to imagine we’re going to be seeing fairly just a few of those movies popping up throughout the Web.
The Strolling Lifeless Encounter app is available now on iOS and Android. For extra info, comply with @mountaindew and @WalkingDead_AMC on Fb, Twitter and Snapchat, utilizing hashtags #TWDEncounter #DoTheDEW.