Well-liked on-line survey platform Typeform has raised $35 million in a collection B spherical of funding led by Common Atlantic, with participation from present buyers, together with Index Ventures, Level 9, and Join Ventures.

Based out of Barcelona in 2012, Typeform is getting down to create a “conversational approach to data collection,” as the corporate places it. In actual phrases, Typeform is a cross-platform app designed to let its users create surveys and different kinds of types which are simple, user-friendly, and easy on the eye. It’s additionally designed for the mobile-first, touchscreen-oriented user, with surveys introduced in a format that’s simple to comply with and work together with.

Above: Typeforms

By way of pricing, Typeform follows a freemium mannequin, with a primary free plan that limits the variety of responses and fields on a given kind. Customers can then pay a month-to-month subscription to unlock limitless fields and responses, in addition to further options.

Before now, Typeform had raised round $17.5 million in fairness funding, the majority of which arrived via its series A round two years ago. With its newest tranche of financing, the corporate stated it’ll double down on efforts to develop its platform and world aspirations.

“We are proud to be the first company to transform the online data collection space by creating conversational forms,” famous Typeform co-CEO and cofounder Robert Muñoz. “But now we’d like to take things further. Our partnership with General Atlantic will enable us to continue to bring world-class technology to our customers while further empowering our community of developers by bridging the gap between data collection and customer interaction.”

The funding announcement additionally coincides with the launch of a brand new developer portal that serves as an enlargement to Typeform’s present developer platform and ushers in better entry to the corporate’s API. The enlargement is designed to assist firms use Typeform together with different merchandise. One instance Typeform mentions is a brand new integration with e-mail advertising service MailChimp that can permit firms to gather emails in MailChimp lists from a Typeform survey. Builders can even be capable of create “more intuitive, custom-made survey forms than ever before,” the corporate stated.

“Digital forms are transitioning from a simple data-collection tool into an integral part of the customer engagement journey,” added Common Atlantic progress investor Chris Caulkin, who will now additionally be part of Typeform’s board of administrators. “With its developer-targeted go-to-market strategy and versatile, highly customizable product, we believe there is a significant opportunity for Typeform to continue to grow.”

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