Performances by Headliners and Particular Friends Together with The Lumineers, The Chainsmokers, Huge Sean, Andra Day and Alessia Cara in Addition to Unique Behind-The-Scenes Content material through “Backstage with Citi”
Citi, Stay Nation, and NextVR announced that they are going to broadcast this 12 months’s World Citizen Pageant LIVE in virtual reality for the primary time ever. On September 23rd, followers shall be transported to the Nice Garden in Central Park, New York Metropolis, for an unimaginable immersive experience that can embody on-stage performances by headliners together with The Lumineers, The Chainsmokers, and particular visitors Huge Sean, Andra Day and Alessia Cara. That is the primary competition experience that Citi and Stay Nation will deliver to followers within the NextVR app.
“With our friends at Live Nation, Global Citizen and NextVR, we are proud to amplify this important event through virtual reality so that more Global Citizens can unite and be engaged in the movement to end extreme poverty”
This one-of-a-kind dwell live performance experience will nearly connect followers worldwide, providing them entrance row entry, becoming a member of over 60,000 in-person activists as they stand collectively calling on leaders world wide to uphold their duty to finish excessive poverty. Since its inception in 2012, World Residents have taken over twelve million actions and achieved monetary commitments worth greater than $30 billion set to have an effect on one billion lives by 2020.
As an added bonus, followers may have a uncommon, virtual lens into how this momentous event involves life, through the “Backstage with Citi” a joint manufacturing collection by Stay Nation and NextVR. Highlights embody an in-depth interview with World Citizen founder Hugh Evans and particular entry to the grounds not in any other case accessible by the general public.
Citi has been a proud companion of World Citizen Pageant since inception, and Stay Nation proudly serves because the leisure companion producing and selling the event. Each corporations are dedicated to serving to tackle societal challenges that impression communities throughout the globe.
Along with supporting the competition as a serious companion, Citi will current plenty of distinctive advocacy-driven activations through the 2017 World Citizen Week together with a co-branded takeover of bikes within the Citi Bike program, retail branches, NBC’s TODAY Present and Citi Subject in addition to an unique present by Mumford & Sons for Citi cardmembers by which ticket proceeds will profit World Citizen and Youngsters in Battle.
“With our friends at Live Nation, Global Citizen and NextVR, we are proud to amplify this important event through virtual reality so that more Global Citizens can unite and be engaged in the movement to end extreme poverty,” mentioned Jennifer Breithaupt, World Shopper Chief Advertising and marketing Officer, Citi.
“One of the key ingredients to driving global change is to continuously find ways to galvanize likeminded people and the power of live music has proven to be the right medium to ignite action,” mentioned Kevin Chernett, EVP World Partnerships and Content material Distribution, Stay Nation. “By bringing VR into the mix we are expanding our reach and connecting a global audience to the cause inspiring even more people to help combat the world’s biggest challenges.”
“Inclusion is at the heart of Global Citizen’s movement to end extreme poverty – we are so excited to partner with Citi, Live Nation and NextVR to give activists and fans around the world front row access to the Festival through this incredible virtual reality experience,” mentioned Lizzie Edelman, Vice President, Enterprise Growth and Strategic Partnerships, World Citizen.
The World Citizen Pageant shall be available on a Samsung Gear VR headset or Google Daydream, together with a compatible smartphone, by downloading the NextVR app from the Oculus retailer for GearVR or the Google Play retailer for Daydream. Parts of “Backstage with Citi” may also be made available on demand – in virtual reality and 2D – on Citi channels. Followers can go to https://www.citiprivatepass.com/vr and http://www.nextvr.com/LiveNation to get the newest info.
“Global Citizen is a worldwide movement and in collaboration with our partners, we’re proud to be able to extend the live festival experience to fans globally though our VR technology,” mentioned David Cole, CEO, NextVR.
Since final 12 months, Citi and Stay Nation have partnered with NextVR to broadcast dwell performances from Slash & Associates, Think about Dragons, Woman Antebellum, Third Eye Blind, Prince Royce and extra in virtual reality to music followers worldwide and reworked the way in which followers work together with artists.
Citi [NYSE:C], the main world financial institution, has roughly 200 million buyer accounts and does enterprise in additional than 160 countries and jurisdictions. Citi gives customers, firms, governments and establishments with a broad vary of monetary services, together with client banking and credit score, company and funding banking, securities brokerage, transaction providers, and wealth management.
About Stay Nation Leisure
Stay Nation Leisure (NYSE: LYV) is the world’s main dwell leisure firm comprised of worldwide market leaders: Ticketmaster, Stay Nation Concert events, Stay Nation Promoting & Sponsorship and Artist Nation Administration. For added info, visit www.livenationentertainment.com.
NextVR is the world’s main virtual reality platform for delivering dwell sports activities and music in virtual reality to followers globally. Launched in 2009, the corporate has a number of patented applied sciences that ship an unparalleled virtual reality experience, offering followers extraordinary entry and profound immersion. NextVR has world-class partnerships with leaders in sports activities and leisure together with the NFL, NBA, FOX Sports activities, Stay Nation, and the Worldwide Champions Cup. NextVR was based by business leaders with a long time of experience in 3D stereoscopic imaging, compression expertise and VR broadcasting. For extra info, visit nextvr.com.